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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q60-Q65):
NEW QUESTION # 60
What is one purpose of the link title attribute when adding URLs in the block-based editor?
- A. It enables link tracking.
- B. It is a tooltip and appears when the recipient hovers over the link.
- C. It creates a call to action (CTA) with this text on it.
- D. It displays the link title in the reporting.
Answer: B
Explanation:
In SAP Emarsys' block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:
* Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.
* Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.
* Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.
* Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title's role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
NEW QUESTION # 61
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?
- A. Because none of the events within the sequence occurred within the attribution window.
- B. Because the contact would have to make a purchase for the sequence to count as a conversion.
- C. Because only one of the events in the sequence occurred within the attribution window.
- D. Because there must be at least 3 events in a sequence to count as a conversion.
Answer: C
Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).
NEW QUESTION # 62
You are creating personalization tokens that you can reuse across different channel campaigns. Which of the following token types are available? Note: There are 2 correct answers to this question.
- A. Contact Data
- B. External Data
- C. Email Address
- D. Custom Data
Answer: A,B
Explanation:
Personalization tokens in SAP Emarsys allow reusable data insertion across channels:
* Option A (Contact Data):Correct. Tokens can pull from contact fields (e.g., first name, email), a core personalization type.
* Option C (External Data):Correct. Tokens can use data from external sources (e.g., Relational Data or API feeds) for dynamic content.
* Option B:Incorrect. "Email Address" is a specific field within Contact Data, not a distinct token type.
* Option D:Incorrect. "Custom Data" is not a defined token type; custom fields fall under Contact Data or External Data.The SAP Emarsys Help Portal under "Personalization Tokens" lists Contact Data and External Data as key types.References:SAP Emarsys Help Portal - "Personalization Tokens" (https://help.emarsys.com/).
NEW QUESTION # 63
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.
- A. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
- B. Changes made to a template can be reversed by performing a rollback to the previous version.
- C. Opening a campaign with a previous template version will prompt to update the campaign.
- D. A network connection during a campaign update can result in a failed save attempt.
- E. A modification to the campaign template will update all batch campaigns.
Answer: A,C,D
Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
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D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.
NEW QUESTION # 64
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.
- A. Automated installation of the Web Extend data collection scripts on your Shopify themes
- B. Automated creation of Interactions programs for Shopify events
- C. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
- D. Automated installation of the Web Recommender template in your Web shop
Answer: A,C
Explanation:
The Shopify plug-in for SAP Emarsys supports:
* Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
* Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.
* Option A:Incorrect. Web Recommender templates require manual setup, not automated.
* Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).
NEW QUESTION # 65
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